If I click on your ad, show me the good stuff you promised. Don't make me hunt and sure as heck don't fill the landing page with extraneous clutter.

I just saw a Flash ad for a company selling "people_ready" software (you know who I mean, right?). It looked interesting enough to turn the sound on. It was a short clip that ended with "Watch the short film now." I thought to myself, "Cool. Maybe this is something creative like the IBM server attack ads." But alas, when I clicked, I got a very boring corporate page full of info and links to PDF documents and case studies. No short film to be seen. That is just stinky bad. That video should have been front-and-center. It probably should have started playing automatically.

Being the persistent fool that I am, I kept hunting and found the video on another page. If you want to see it, it's here. It's actually pretty good for a "commercial."

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